Besides consistent use of logos, another unifying visual component is consistent use of color. The academy color palette was created to complement our signature color, Red™.
Red™ is a color created to offer a standard hue for all maroon used to promote or represent BIA. Following are formulas for achieving Red™ for commercial printing and web:
For 4-color Offset Printing
C=1 M=99 Y=99 K=0
Print Color Palette (CMYK)
Pieces designed for commercial printing will use either 4-color process (CMYK = cyan, magenta, yellow, black) or spot color using a Pantone® number (often referred to as PMS, which stands for Pantone Matching System®). Other printing methods, such as using a laser printer or a digital press, may require test prints to determine which color mix works best on individual devices.
Download Print Color Palette (CMYK) : PDF
Electronic Color Palette (RGB)
The web color palette uses RGB (red, green, blue) or hexadecimal codes to achieve certain colors on screen. Because computer monitors, operating systems and browsers vary wildly, the web palette contains multiple shades and tints of the print palette.
Download Print Color Palette (RGB) : PDF